my thoughts on blog awards

Hey guys!

More of a diary style update today because there are a couple of things I wanted to talk to you guys about! Firstly, some lovely news, I was longlisted for the Marie Claire awards that I mentioned in December. A huge thankyou for nominating me, I really appreciate it and I’m nominated for Best Beauty Blog, Best Beauty Twitter, and Best Fashion Twitter. You can vote here if you feel so inclined! The blogs with the most votes go on to the shortlist and then eventually the winner.

As always when there are blog awards happening, twitter is awash with opinion. You know I love a good dose of opinion! Essentially many people feel that established magazines use bloggers to generate hits on their site when they send their readers to vote, and only get involved with bloggers to benefit themselves. A lot of people were concerned that the blogs were not linked to, and that the prize itself was to either blog or tweet for the magazine. Given the recent drama surrounding Cosmopolitan magazine and bloggers, I can understand bloggers feeling a little slighted.

I have my own opinions on this whole thing. Basically, yes, the magazines do receive a lot of traffic when they have a blog awards, and of course, it benefits them. I’m a little confused as to why that is wrong really, since magazines are businesses, and what business nowadays would go to the trouble of running a set of awards and potentially an awards ceremony at a cost to them if there wasn’t something in it for them? I do think it would have been right to link to the blogs, but Marie Claire later rectified this, so good for them for taking note really.

Of course the prize itself could be seen as working for free, but honestly, having written for the website of such a big magazine or running the twitter for them for a bit is incredible experience and especially useful for someone wanting to be recognised for journalism or social media. Whilst these aren’t my main goals in life, I would find it incredibly interesting. It really is the way of the world, its the reason that someone would intern at Vogue, pay all their own travel expenses and make cups of tea for free in the hope that it might open doors in future. Its a two way street, with benefits for both sides, and whilst you might not personally feel its worth your time, it also isn’t mandatory to take part or even tweet about it if you do happen to be nominated.

The fact of the matter is that blogs keep magazines current and magazines give bloggers a credibility they would otherwise struggle to find within mainstream media. Would I like magazines to recognise bloggers more consistently? Absolutely. Do I think bloggers have good worth? Yes. I definitely think bloggers should make sure they aren’t exploited. I ignore about ten emails a week from organisations who just want me to put links to their competitions and PR companies that want me to basically just copy and paste a press release into a blog post without having tried the product. Its important that bloggers don’t let this happen, but its also important to realise that as long as you feel something will potentially benefit you and your blog, its okay for it to benefit a company too. Personally I’m happy to be nominated and it doesn’t mean I’m naive or inexperienced.

What are your opinions on blog awards?

74 Comments

  1. Alexandra says:

    I cant agree with you more gem.
    Goodluck & i will be voting!!!
    Alex
    http://alexslifeafter20.blogspot.com.au/

  2. All Things Beauty Makeup and Shopping says:

    Just voted for you. Hope others do too!

    http://Www.allthingsbeautymake-upandshopping.blogspot.com

  3. Anonymous says:

    I think these awards are just crap, another way to cause tension between bloggers and unecessary frictions. Also, some categories are just ridiculous. 'Best Fashion Twitter' <– what the hell does this mean? Surely it would make more sense to be called 'best fashion tweeter' no?
    have they corrected the mistake on pixiwoo's twitter username yet?

  4. Helen says:

    I agree with you. Magazines are businesses, and what would be the point of just giving a blogger a cash prize?

  5. carmen xo says:

    I completely agree with you!

    handbagfullofdreams.blogspot.com

  6. x-Makeup-Meoww-x says:

    Totally agree!.
    -x
    http://makeupmeow.blogspot.com

  7. Saz says:

    Totally agree with you.

    There'd be no point at all in them running the awards if there wasn't something in it for the magazine.

    Surely the nominated blogs also experience an increase in traffic and followers? I know I found a ton of new blogs to follow from the last blog awards!

  8. Caroline says:

    Agree with your opinions on awards and magazines.
    Any experience is good experience and would be down to you and how you do the roll and people you meet to what doors it then opens for you.
    I think the only thing to say is for bloggers to just be carefull. Yes it's great getting emails and being asked by magazines to do things etc but don't be walked over. the magazines need you not the other way round. :)

    Caroline.x

    http://www.starsandthebutterflies.blogspot.com

  9. Lydia says:

    I agree with what you're saying. However, I think it's been made pretty clear that a lot of magazines and their journalists do not like bloggers – so the fact that they are using blog awards to gain traffic on their websites is really a bit of a piss take! Just my opinion though, and of course I respect yours.

  10. Amy says:

    agree with you completely, and frankly couldn't have put it better myself! of course it's going to benefit the magazine, and if a blogger wins an award from such a well known publication then of course they're going to get exposure too!
    FASHION JUNKIE
    xoxo

  11. A Pocket full of Dreams says:

    Very well written Gem-couldn't agree more with you! To be honest, most of the tension is cause by those that haven't been nominated. I think it's a great achievement for a blog to be nominated and wouldn't turn my nose up at it at all, or slate it at the first opportunity I got! Good luck with these awards and the many more I'm sure you're bound to be voted for :) XX

  12. A Lauren to Herself says:

    Well said! People can complain all they like about blogging awards like this, but I think it's fantastic that bloggers are being recognised. After all, blogging is a growing medium. I'd be over the moon if my blog was up for a blogging award, regardless of who it was from and what the prize is. Congratulations and good luck with it x

  13. becky. says:

    exactly! couldn't agree with you more
    i voted for you too! x

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