More of a diary style update today because there are a couple of things I wanted to talk to you guys about! Firstly, some lovely news, I was longlisted for the Marie Claire awards that I mentioned in December. A huge thankyou for nominating me, I really appreciate it and I’m nominated for Best Beauty Blog, Best Beauty Twitter, and Best Fashion Twitter. You can vote here if you feel so inclined! The blogs with the most votes go on to the shortlist and then eventually the winner.
As always when there are blog awards happening, twitter is awash with opinion. You know I love a good dose of opinion! Essentially many people feel that established magazines use bloggers to generate hits on their site when they send their readers to vote, and only get involved with bloggers to benefit themselves. A lot of people were concerned that the blogs were not linked to, and that the prize itself was to either blog or tweet for the magazine. Given the recent drama surrounding Cosmopolitan magazine and bloggers, I can understand bloggers feeling a little slighted.
I have my own opinions on this whole thing. Basically, yes, the magazines do receive a lot of traffic when they have a blog awards, and of course, it benefits them. I’m a little confused as to why that is wrong really, since magazines are businesses, and what business nowadays would go to the trouble of running a set of awards and potentially an awards ceremony at a cost to them if there wasn’t something in it for them? I do think it would have been right to link to the blogs, but Marie Claire later rectified this, so good for them for taking note really.
Of course the prize itself could be seen as working for free, but honestly, having written for the website of such a big magazine or running the twitter for them for a bit is incredible experience and especially useful for someone wanting to be recognised for journalism or social media. Whilst these aren’t my main goals in life, I would find it incredibly interesting. It really is the way of the world, its the reason that someone would intern at Vogue, pay all their own travel expenses and make cups of tea for free in the hope that it might open doors in future. Its a two way street, with benefits for both sides, and whilst you might not personally feel its worth your time, it also isn’t mandatory to take part or even tweet about it if you do happen to be nominated.
The fact of the matter is that blogs keep magazines current and magazines give bloggers a credibility they would otherwise struggle to find within mainstream media. Would I like magazines to recognise bloggers more consistently? Absolutely. Do I think bloggers have good worth? Yes. I definitely think bloggers should make sure they aren’t exploited. I ignore about ten emails a week from organisations who just want me to put links to their competitions and PR companies that want me to basically just copy and paste a press release into a blog post without having tried the product. Its important that bloggers don’t let this happen, but its also important to realise that as long as you feel something will potentially benefit you and your blog, its okay for it to benefit a company too. Personally I’m happy to be nominated and it doesn’t mean I’m naive or inexperienced.
What are your opinions on blog awards?