Today I’m talking Lady Gaga, who I actually got to see on Tuesday, but let’s start by talking about her debut fragrance, Fame. When I heard Lady Gaga was releasing a fragrance I was, like most people, more than a little curious as to how it would turn out. I personally love her dark imagery and nods to cult pop-culture movies and icons, and was expecting something polarising and intense, a fragrant equivalent to marmite if you will. Gaga herself is never one to merely go through the motions, and the campaign surrounding this was dark and had all her trademark enthusiasm so I was intrigued and somewhat apprehensive to get a whiff of this.
Fame is the first ever black Eau de Parfum that sprays completely clear, so this won’t stain your clothes, don’t worry! I actually think the black liquid is really striking and definitely marks this as different from other celebrity scents. I have to admit when I did smell it, I was somewhat underwhelmed. I was expecting something similar to Thierry Mugler’s Alien (maybe the bottle details?) and with rumours of blood, semen and even Lady Gaga’s DNA being in there, it was a case of being affected by the hype and expecting something ghastly. What I got instead was a warm full-bodied floral fragrance with a hint of sweetness and a very feminine feel that I wasn’t quite prepared for. This is a fragrance that a lot of people will wear and like, not androgynous and bold like I was expecting. The again, when does this lady ever give us what we expect? I actually really like the dry-down of this fragrance, and it’s interesting to note that it actually smells different if you take to rubbing the fragrance, something that is usually not encouraged as most fragrance houses claim it “bruises” the notes.
Speaking of notes, this is not your usual base, middle and top note affair. This fragrance, designed with perfumer Richard Herpin, actually uses something called a push-pull technology, giving the fragrance a unique structure compared to what else is on the market. Rather than having a dominant note, the ingredients interact together to compliment eachother and allow the scent to truly adapt and change when on the skin. There are dark, sensual and light accords to this with honey, saffron, apricot nectar, tiger orchid and jasmine sambac. According to Gaga herself it represents fame – “a beautiful prospect with a dark heart” and you have to love how much control she has over everything down the the smallest details. The skull on the box, the bottle designed with Nick Knight and the amazing ad campaign directed by Steven Klein.
Overall this is a nice fragrance. Perhaps not what I was expecting or perhaps something I would normally gravitate to, but I’m looking forward to wearing this more and seeing how the scent changes. I think the campaign imagery and the design with the black fluid is genius and I’m interested in seeing what she comes out with next, if anything. Fame retails from £25 (30ml) and the range includes a body wash, lotion and a soap (shaped like a black egg, no less)
Have you smelled this? What do you think? Are you a Gaga fan?