Today I’m writing about what can often be a sticky subject – advertising. I’m British, and British people generally don’t like to talk about money, but sometimes it has to be done, so here goes. Gemsmaquillage has gone from an internet-shaped tub that contained my incessant ramblings, to a place that’s been featured in Cosmopolitan, Company, Grazia Daily and chattered about by the BBC. I’ve gone from rambling in my room to a webcam to taking part in a vlogging and blogging masterclass in the Apple store (personal life highlight) to help people starting out. My site now has a regular, loyal readership that I’m incredibly grateful for, and now more than ever is blogging’s time. In the not too distant past, I would tell someone I had a blog and they would think I’d said bog and that I was showing off about my toilet or a muddy patch at the bottom of the garden. Now everyone’s a blogger and many people have multiple blogs (they must go through a lot of toilet paper…okay I’m done with the bog jokes) and whilst that is amazing, it also means it’s harder and harder to build up a group of people that want to read your incessant but fabulous ramblings, and even harder for those people to find you and your site. It’s also hard for small businesses and Etsy/eBay sellers that want to find customers in a sea of big hitters and corporate giants with a seemingly neverending cashflow. I think it’s important to have realistic rates for those people.
Blogging is a community, and one I love. If I find a new site or channel I love, I very often tweet to let everyone know about it, but I do also get (a lot of) emails from fellow bloggers or people starting out asking if they can buy a sidebar ad for their blog to promote it. For the best part of a year I didn’t really know what to do about those because firstly I hate talking about money, and secondly, some part of me hates charging people money for anything, it can just be a little bit awkward. That’s not necessarily the best trait to have because if you wanted to put an advert before a tv show or in a paper to get their audience you’d be charged for it, but with blogging it can become a little difficult. I decided that since I had the demand and people wanted to advertise here, I’d put a package page together where people could clearly see how much it would cost, what they would get for that money, and pay and upload their ad in a safe and secure way. The site takes care of everything for both of us and it’s a really great way to run things. You’ll find everything from a simple sidebar ad to a more tailored package with Twitter and Facebook integration and a place in a monthly discovery post on the site.
If you are interested in advertising, you can find all the packages here.