Nothing gets me more excited than a new foundation, except maybe a new foundation that I’ve heard amazing things about. I’ve been a big Urban Decay fan for a long time, even before they hit this side of the pond. Ask my poor Mum, she kindly trawled all over London when we came for a weekend theatre visit because teenage Gemma had read about the brand in a magazine I bought in the states. I’d heard there was one shop that stocked it and had my family all over the capital but we left empty handed. Thankfully now it’s easy to grab! Urban Decay is probably best known for it’s eye products – the amazing primer potion and more recently, their Naked palettes. They are however starting to make waves in other areas, and they are mighty fine waves indeed. The official name of this foundation is Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup. Yep, with a name longer than an heir to the throne this baby seems to be offering a lot so I’m going to break this review into a few sections for you:

First of all, the coverage and texture are lovely. I normally use my Real Techniques Buffing Brush to apply foundations, but I’ve found that the best tool to apply this is the Sigma Flat Angled Kabuki F88 (link here) which leaves a flawless yet natural finish. When I used a less densely packed brush I found that the finish was a little cakey, but this is really down to the tool you use. With my fingers it was better and with the Sigma better still, to the point that it was almost undetectable on my skin. I’ve never really come across a foundation that changed so much depending on the tool you used, so this is something to bear in mind. This is a very comfortable, weightless foundation to wear, it feels like nothing but looks like perfect skin. I’ve used a tiny bit of concealer on any stubborn breakouts and my undereye area but otherwise this is more than enough. It’s very buildable and won’t roll or flake if you try to apply more on top. The finish is a demi-velvet/matte – this won’t leave you looking dewy like a BB Cream or tinted moisturiser would but it also won’t leave you with super matte skin you need to liven up. It’s a realistic finish. I don’t need to powder this at all unless I’m sitting under extremely bright studio lights to film and that isn’t really worth mentioning, even the most mattifying foundation would need powder due to the hotspots the lights create but that’s not real life. I definitely wouldn’t powder it even for a night out/full day of wear. It’s an oil-free formula too which I know is important for a lot of people.

This contains something called Matrixyl 3000 which is a powerful peptide that claims to help with wrinkles, as well as green tea and vitamin E. To be honest, those aren’t the main things I look for in a makeup, but it’s nice to know it contains skin nourishing ingredients. The packaging is great, it has a pump which makes life so much easier, and the clear design means you know how much is left. It appears to be glass but is actually plastic which is great for travel as it’s pretty light. The shade range seems to be great, catering for everything from light to darker skintones. On paper it looks good, but I don’t usually have a hard time looking for shades, so if you are very fair or have a darker complexion, I’d love to hear what you think of the shade range in the comments so that people can refer to that too!

In terms of wear, this easily lasts all day on me despite not being advertised as a long lasting makeup. Personally, long lasting doesn’t always equal amazing, I’d much rather touch up my makeup midday a little but have a foundation that wears away evenly than have a super long lasting finish that looks blotchy by the end of the day. Thankfully this seems to have the best of both worlds! In terms of shade, I use 1.0 or 3.0 depending on my skintone that day and if I have tanned or not and in summer I will probably opt for a darker shade. I personally think this photographs nicely without looking like you have a lot of makeup on. Sorry for the annoying hair in my face in the photo above but I’m a firm believer in not photoshopping my photos so the hair will stay but hopefully you have a better idea of what it really looks like!

I’m a huge fan of this and have worn it every day since I got my hands on it. Have you tried it?

Urban Decay Naked Skin Foundation retails for £27 or $38.

This month’s Gold Sponsor is Mallory from Mallory Loves Makeup. She’s got an amazing YouTube channel here including a room tour with a swinging bed. Yep! Go check her out.

If you’d like to advertise on the site, click here for more details. 

  • http://catherinemurphy2808.blogspot.ie/ catherine

    wow gemma ive bought this yesterday was on offer for 25 euros where i live cant wait too try it out x

  • http://abeautyromancee.blogspot.co.uk/ Millie

    Great review!! I really want to try this out as I am a huge Urban Decay fan too!! Thanks for the recommendation! Looks amazing on you too by the way :)

  • http://www.sweetheartsindisguise.com Lj Baker

    Fab review! Can’t wait to try this product – it looks great on you!

  • Teiva

    I have tried this a few times and each time I really don’t like it. It makes my more mature skin (I am almost 38) skin look crepe-y and it accentuates my fine lines. I feel that it really doesn’t cover very well. I get better coverage from my Clinique BB Cream! I think that it probably works a lot better for people with younger, moister skin.

    I LOVE Mallory, btw. I have been watching her for awhile now.

  • http://scribblesofvalerie.blogspot.be/ Valérie

    I’d really like to try this! :D

  • http://abrunettesbeautyblog.blogspot.com Megan

    Really like the sound of this as ive never tried any Urban Decay “face” products before :)

  • Lauren

    It looks very natural on you, but the colour is great! Don’t know if I’d pay £27 for it though, it would have to be amazing for me to choose to buy this over MAC.

    Just started my blog, would love if you would take a quick look :)



  • http://writingrambling.blogspot.co.uk/ Sarah

    i too have this after trying it out at a counter last weekend! it felt amazing going on and once there it felt weightless like i wasn’t wearing anything! it’s brilliant! i am also shade 3 which surprised me as i always think I’m fairer than I actually am! lol :) Great review and it looks amazing on you! xoxo

  • http://Beauty-iao.blogspot.co.uk Beauty

    Id love to try this! Looks lovely xx
    Beauty-iao.blogspot.co.uk xx

  • http://FGWL Gemma

    Great review Gem, Will most certainly visit a UD counter to get a sample. Xx

  • http://thenonbrit.blogspot.com Amelia

    Ooooh!! I have definitely had my eye on these since they launched, but I’ve recently been giving more of my attention to their newest launch; the BB creams. Dewey is more my thing, but I’m still keeping tabs on the foundation, and based on your review, I’m sure I’ll start swatching away next time I see it! x

  • http://chlowitty.blogspot.co.uk Chloe Witty

    i really want to try this! im a huge UD fan and love the pallettes, now to search through my empty purse to find the cash for it, sob

    chloe @chlowitty blogs

  • http://jemaroons.blogspot.ca/ Jem

    Oh this looks like such an amazing foundation! I’d really love to try it – wish it wasn’t so expensive though :(

  • http://www.glalamorous.blogspot.com Latisha

    I want to try this sooo badly, you’ve definitely swayed me to make a trip out for it! x

  • http://www.basicallybeautyfull.blogspot.com Melanie

    Great review Gemma. So much detail in it. This foundation sounds and looks lovely!

    Melanie x

  • http://www.beautyswot.com/ Bettina

    Looks absolutely gorgeous on you.

  • Suzie

    I so love this foundation and agree that the Sigma flat top kabuki is the best tool to apply this with.

  • http://www.gwenkeysha.com Jasa Pembelian

    Greetings! Very useful advice in this particular post! It is the little changes which will make the greatest changes. Thanks for sharing!|

  • http://www.fotostudioaugenblicke.de bewerbungsfotos München USA visum fotos

    Awesome website you have here but I was curious if you knew of any discussion boards that cover the same topics talked about here? I’d really like to be a part of community where I can get suggestions from other experienced individuals that share the same interest. If you have any recommendations, please let me know. Thanks!|

  • Pingback: ayah almohades boodleize

  • Pingback: hamilton estate agents

  • http://serenity-truck1.org/i33ddredd Dewey Haage

    Dude.. I’m not substantially into studying, but somehow I obtained to experience lots of report content material along with your net web site. Its amazing how attention-grabbing it really is for me to go to you pretty frequently.

  • http://bobbylush30.tumblr.com/post/50247161409 Eugenie Borowski

    This website online is mostly a walk-via for the entire data you wished about this and didn�t know who to ask. Glimpse here, and you�ll positively discover it.

  • http://www.custodis.no/ home

    An interesting dialogue is price comment. I believe that it is best to write more on this matter, it won’t be a taboo subject but usually persons are not enough to talk on such topics. To the next. Cheers

  • http://www.oknobank.pl Okna Aluminiowe

    she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!
    I was curious if you ever considered changing the page layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two pictures. Maybe you could space it out better?