My first ever Urban Decay product was a grape coloured, glitter packed lipgloss that I wore to gigs and felt super serious and cool in. It was before internet shopping, before being able to order pretty much any brands you wanted on eBay and before the brand even had a store over here. I’d taken to importing Nylon magazine from the states (again, made me feel cool) and I insisted my poor Mum and Nana ran around with me trying to find the brand when we travelled to London for a theatre trip. Imagine a world where you walked into Selfridges, Debenhams, John Lewis, Liberty, and were told “Urban Decay?!? No we don’t have anything like that. Are you sure you haven’t got the name mixed up?” Well it happened! When I finally managed to get my hands on a product I wore it constantly, and I’ll always have a soft spot for it even if I looked like I’d been on a Ribena binge and the formula was more craft glue than makeup product.
Well the times have changed! I have grown up and so have Urban Decay. Lip products are nothing new for the brand, in fact they had a great colour range, but in the last couple of years they were discontinued. They are back, with a new formula and better packaging. Thanks to the success of the Naked palettes Urban Decay have a whole new customer base to impress, and this formula aims to please. Described as ‘creamy badass luxury’ these lipsticks are incredibly moisturising thanks to the inclusion of jojoba oil, avocado oil, cocoa butter and shea butter. Unlike most nourishing formulas though, they don’t slip around, and have a velvety feel to them. They really do stick to your lips and are easy to apply and long wearing. Here I’m wearing ‘Jilted’ – a deep cool-toned fuchsia that faded to a pretty stain after a good few hours of wear. Naked is a creamy pinkish nude that is the perfect middle ground between mannequin nude and 90′s brown nude, and that is being put to the test today.
Lipsticks that are long-wearing yet nourishing are incredibly hard to come by, and I’ve only been previously impressed by offerings from Dior and Lancome but this formula definitely steals their spotlight. The colour range is excellent and I’m definitely interested in trying some coral shades like Streak. These are well worth perusing and at £15 are reasonably priced. You can find them online here at Look Fantastic, Debenhams and House of Fraser.
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